For business owners and marketing managers in the UAE
Which marketing channel should a UAE business do first?
Four guides and a planner for choosing your first marketing channel in the UAE. I wrote them from the buyer’s side, and I also sell some of these services, so each page says where that matters.
Start here
Which marketing channel should a UAE business do first? sets out the order I would work in: customer, time, spend, skills, measurement.
Go deeper
- SEO or paid ads: how to choose between them
- First channel launch checklist for a UAE business
- Measuring marketing channels and common mistakes
Compare
The channel planner lets you weight five criteria yourself and compare SEO, paid ads, social and email, with the equation shown. Shorter answers to narrower questions are on the blog.